About DIWA
DIWA (Development Initiative for Women Association) is FAME’s Entrepreneurship Development Project that is focussed towards supporting women from marginalised communities in urban and semi-urban areas to set up their own business of savouries.
Under this project, FAME is providing hands-on training to these women on all aspects of running a successful enterprise along with infrastructure and machinery support
Lack of Livelihood Opportunities for women in rural areas
[ 1 ]
Gender Disparities
persists in India despite
widespread microcredit
programs
[ 2 ]
Pronounced
gender disparities
in rural areas
[ 3 ]
Indian women’s economic
participation & opportunity
score is worse than 95%
of countries
[ 4 ]
Lack of skills &
opportunities
confine women to
homemaking roles
Savouries market in India estimated to increase by $3162 Mn from 2023 to 2027
[ 1 ]
Growing demand for
retail outlets in Tier-II
& Tier-III cities in India
[ 2 ]
Over 1000
varieties of Indian
snacks exist
[ 3 ]
Local brands have huge
opportunities in rural &
semi-urban markets
[ 4 ]
Low capital-intensive
business with growth
opportunities
FAME launched ‘DIWA’ aiming to catalyse entrepreneurship in India’s rural and semi-urban areas. The program specifically focuses on empowering women, primarily homemakers whose potential remains dormant due to lack of skills. With FAME’s support, these women have bravely embarked on a journey towards financial independence, redefining their own identities in the process
Skilling
FAME runs its own Training Centre where a group of women are trained by a skilled trainer in all aspects of savoury manufacturing.
The women are provided hands-on training along with imparting essential skills ranging from manufacturing savouries to quality control and safety measures in production
Infrastructure & Machinery Setup
FAME has created a complete infrastructure and machinery set-up required for manufacturing good quality savouries.We aim to equip women with the knowledge & resources needed to start their own enterprise
Skilled
Trainer
Raw Materials
Guidance
Procurement & installation
of Machineries
Branding & Marketing
FAME provides comprehensive branding support to the trained women. The thoughtful branding & packaging allows customers to connect with the mission of project and the social impact it carries
Branding
Assistance
Product
Longevity
Impactful Communication
with end-user
Creating Distribution Network
FAME provides support and guidance in
establishing market linkages, fostering
the creation of a resilient market for
savoury products
Local Shop
Collaboration
Display
Stalls
Income
Generation
