India is the 2nd largest producer of footwear in the world with Agra being one of the largest leather footwear cluster
[ 1 ]
Over 60% of Agra’s population depends on footwear trade for livelihood
[ 2 ]
Annual shoe business of Agra is over Rs.832 Crores
[ 3 ]
Agra contributes over 28% to India’s overall footwear exports
[ 4 ]
Agra contributes 65% to national domestic demand
Despite a thriving & lucrative industry, a large part of Agra’s population is unable to benefit
Low skilled labour
No opportunities to build skill
Minimum Participation of women
Lack of know-how to start their own enterprise
Recognizing Women as ‘Agents of Change’ and the potential, they hold in transforming themselves & their family’s lives. FAME launched its Agra Shoe Artisans Program for their women from marginalized communities. The program focuses on creating livelihood opportunities for the women through skilling & developmental training. FAME’s Shoe Artisans Program is providing end-to-end support to women helping them to build a career in the shoe manufacturing sector.
In-House Training Centre
FAME runs its own Training Centre where women from marginalized & minority communities are trained on all the aspects of shoe manufacturing. They are provided with both theoretical and hands-on training to manufacture high-quality shoes.
The women are also provided knowledge on design trends in the market and trained to maintain the quality standard of the shoes they create.
Classroom
Training
Hands-on
Training
Design
Training
Industrial Exposure
Along with training FAME also creates opportunities for women to visit the Agra shoe industries to learn about the new techniques & advancements in the shoe sector. These visits help women to
Enhance their
Practical Knowledge
Understand
the Latest
Technologies
Explore opportunities
to find employment
Livelihood Opportunities
FAME collaborates with shoe manufacturing units in Agra & provides job work opportunities to these women. This ensures the women use the skills they have learnt at the FAME Centre to earn a regular income and continue honing their skills.
Gainful
Employment
Regular
Income
Financial
Empowerment
Enhanced Standard of Living
Marketing & Branding Support
FAME provides training and hands-on support for online & offline sales helping them leverage both mediums to enhance revenue. FAME also supports the women in setting up display stalls to showcase their products
Digital Literacy
Training
Marketing Support
to expand reach
Participation
in Exhibition
Setting up
Online Stores
